Sheidera "Shea" Pritchard is the Founder and CEO of STIGMAAside, which was launched in February 2023. Prior to the organization's launch, she served the community as a social justice advocate, educator, and life consultant. Having lost many family members and friends to HIV/AIDS, and now herself, being a person living with HIV/AIDS (PLWHA), she feels it is her duty to educate and advocate for those disproportionately affected. 

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Currently, Sheidera works collaboratively with other local organizations on planning councils to organize outreach events that educate and bridge the gap in resources available to marginalized communities. Her familial background and personal experience living with the disease has afforded her the ability to structure and implement programs that sustainably cater to these needs. In additon, she has joined the G2Z (Getting to Zero) initiative implemented by the Mecklenburg County Health Department.

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Sheidera's promise to the community is that she will continue to speak loudly in defense of the rights for people with HIV/AIDS, and those who are most vulnerable to have equitable access to life saving services.